Jewlr
Experienced, creative and data-driven, email marketing manager. Responsible for the strategy, development, execution, and maintenance of email & SMS marketing communications.
Increased revenue by $4 million through strategic email marketing and optimized blast campaigns, driving growth in customer engagement and conversions.
Boosted journey revenue by $8,661,408.31 through targeted email marketing strategies, driving long-term customer engagement and optimizing customer journeys for higher conversions.
Increased overall SMS revenue by over $5 million in less than two years.
Revamped high-converting journeys like Welcome and Cart with the creative team, boosting YoY revenue.
Manage the Asana calendar, strategically planning email and SMS campaigns for optimized execution.
Boosted SMS campaign revenue by $617,301 in under two years across U.S. and Canadian markets.
Manage vendor partnerships, including Iterable, Attentive, Digioh, and Retencity, to enhance email and SMS campaign performance.
Hotel Doggy
In 2013, an apparel line for dogs was created called Hotel Doggy. I came on board early to start the brand’s social channels. Since then, I have worked with Hotel Doggy as a content and community manager.
Sears Canada
in 2017, after working at Sears Canada as both a marketing and category coordinator, I was promoted to the digital marketing team. It was there I managed (along with a remarkable team), the content of the social channels on a corporate scale. At Sears, I managed the customer service team, the agency that provided our shoppable Instagram and worked alongside the internal and external PR teams, who managed our influencer relationships.
AskforTask
In March 2018 I was hired to work for a startup called AskforTask in a part time position. AskforTask is the ‘uber for home services’. An app that provides you with a tasker for whatever home service is needed, like cleaning or repairs. In this role I was responsible for the content and community management for their social channels.
Reliance Home Comfort
In October 2018, I was hired to work for an HVAC company called Reliance Home Comfort. In this role I was responsible for the execution of the promotional email blasts and newsletters that were sent out to millions of Canadian customers on a weekly basis.